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Keywords: Airline
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Journal Articles
Strategic Direction (2022) 38 (5): 21–23.
Published: 01 April 2022
... a framework, the authors conduct focus group discussions and interviews of key sourcing personnel of a multinational airline company that has operations in Malaysia, Thailand, Indonesia, and the Philippines. The respondents from their research were unanimous that procuring FM services would enable the firm...
Journal Articles
Strategic Direction (2016) 32 (6): 33–36.
Published: 13 June 2016
...Mark Thomas; Guillaume Vaillant Purpose This paper aims to analyse the success of the three main mergers that have taken place in the US airline industry since 2008. Delta and Northwest, then Continental and United and finally US Airways and American Airlines have all tied the corporate knot...
Journal Articles
Strategic Direction (2015) 31 (8): 20–22.
Published: 13 July 2015
...Mr Mark Thomas; Reetesh Sharma; Mark Thomas Purpose – This article highlights the essential factors to be considered for successful mergers and acquisitions (M&As) in the aviation industry. The article draws insights from the successful deals between Morris and Southwest Airlines as well...

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