Keywords: Airlines
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Journal Articles
Strategic Direction (2015) 31 (8): 4–6.
Published: 13 July 2015
...Mr Mark Thomas; Atul Arun Pathak Purpose – This paper aims to explain how airlines in India and customers can both benefit by the unbundling of services. Design/methodology/approach – The paper explores how a recent regulatory change allowing unbundled services will affect the airline...
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2011) 27 (3): 22–24.
Published: 15 February 2011
... the articles in context. Findings This review is based on “Implementation of an integrated management system in an airline: a case study,” by Palmira Lopez‐Fresno. This piece tackles comprehensively the issues behind creating an IMS, using a specific company case. A less euphemistic approach...
Journal Articles
Strategic Direction (2009) 25 (2): 15–18.
Published: 16 January 2009
.... One of the ultimate tests of a company's commitment to its workforce has to be their treatment of staff when things get really tough. And, for the airline industry, things were never tougher than in late 2001, after the 9/11 attacks on New York. This was a time when most airlines had far fewer planes...
Journal Articles
Strategic Direction (2008) 25 (1): 21–23.
Published: 26 December 2008
... comments and places the articles in context. Findings Anyone studying the current state of the world's airline industry, especially those trying to predict its long‐term future, should be prepared for an incontrovertible conclusion: they are going to end up very perplexed. Practical...
Journal Articles
Strategic Direction (2008) 24 (7)
Published: 23 May 2008
...J. Wirtz Purpose To explore the nature of Singapore Airline’s human resource(HR) management practices that enable the company to deliver consistent service excellence in an efficient manner and achieve sustainable competitive advantage. Design/methodology/approach - Presents an in-depth case...
Journal Articles
Strategic Direction (2008) 24 (6): 16–18.
Published: 18 April 2008
... generates 80 percent of total transport emissions. Even if all air travel stopped, the result is only a 2 percent global improvement in CO2 emissions. But the impact on global economies would be disastrous. Myth: air transport is the most polluting form of transport. Fact: airline fuel...
Journal Articles
Strategic Direction (2008) 24 (4): 17–20.
Published: 21 March 2008
... they are technically working, flying can be fun. Certainly, the airlines' publicity people try to keep us focused on the positives. A Southwest Airlines slogan, for instance, tell us: “Time flies when you're having fun. When you're doing business it's gotta fly faster.” Dubai‐based Emirates Airline, one...
Journal Articles
Strategic Direction (2007) 23 (1): 12–15.
Published: 02 January 2007
.... This multiple review article is based upon the following papers. “Ryanair: the Cú' Chulainn of civil aviation” by Brian Boru in the Journal of Strategic Marketing provides something of an exposé of this most successful of the newer airlines. “Positioning Southwest Airlines through employee...
Journal Articles
Strategic Direction (2006) 22 (7)
Published: 01 July 2006
...E. Tahmincioglu © Emerald Group Publishing Limited 2006 --> Airlines America west Corporate culture Employee attitudes Mergers and acquisitions Trade unions US Airways USA Double vision (mergers) Tahmincioglu E.  Workforce Management, January 2006, Vol...
Journal Articles
Strategic Direction (2006) 22 (6)
Published: 01 June 2006
...P. Armstrong © Emerald Group Publishing Limited 2006 --> Airlines Business development Competitive strategy Entrepreneurs Liquidation United Kingdom The flight of the Accountant: a romance of air and credit Armstrong P. Critical Perspectives on Accounting, April...
Journal Articles
Strategic Direction (2006) 22 (6)
Published: 01 June 2006
...K. Done Airlines Business travel Premium products A business model going places? Premium airlines lay down a challenge for the big Done K. and Bray R. Financial Times, 14 October 2005, Start Page: 17, No of Pages: 1 Purpose – To scrutinize the prospects...
Journal Articles
Journal Articles
Strategic Direction (2006) 22 (6): 37–39.
Published: 01 June 2006
... Group Publishing Limited 2006 Customer services quality Service failures Service improvements International travel Airlines As consumers become increasingly happy to complain about a product or service, so it has become more important for service providers to deal efficiently...
Journal Articles
Journal Articles
Strategic Direction (2006) 22 (6): 8–11.
Published: 01 June 2006
... The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2006 Airlines Aircraft industry Subsidies History...
Journal Articles
Strategic Direction (2006) 22 (6)
Published: 01 June 2006
...P. Mackenzie-Williams © Emerald Group Publishing Limited 2006 --> Airlines Airports Benchmarking Performance measurement (quality) Aviation benchmarking: issues and industry insights from benchmarking results Mackenzie-Williams P. Benchmarking: An International...
Journal Articles
Strategic Direction (2006) 22 (6)
Published: 01 June 2006
...J. Woodall Purpose – The purpose of this paper is to report on case study research of employment downsizing and the implications for equal opportunity and diversity management conducted in the UK airline industry during 2002/2003. Design/methodology/approach – Review of literature on downsizing...
Journal Articles
Strategic Direction (2006) 22 (6): 3–6.
Published: 01 June 2006
... was to cut its own costs. © Emerald Group Publishing Limited 2006 Airlines Negotiating Industrial relations Strikes Summarising is a behaviour which restates accurately and concisely the content of a previous discussion. Not only does this give a degree of control and contributes...

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