Keywords: Alcoholic beverages
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Strategic Direction (2021) 37 (11): 19–21.
Published: 13 October 2021
.... Declaring their commitment to act in socially responsible ways won’t harm the cause either. The review is based on: “Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity” by Leeford Edem Kojo Ameyibor, Peter Anabila...

or Create an Account

Close subscription notice
Close access options