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Keywords: Alcoholic beverages
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (11): 19–21.
Published: 13 October 2021
.... Declaring their commitment to act in socially responsible ways won’t harm the cause either. The review is based on: “Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity” by Leeford Edem Kojo Ameyibor, Peter Anabila...
