Keywords: Apology
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Journal Articles
Strategic Direction (2013) 29 (7): 10–12.
Published: 14 June 2013
... even filed a lawsuit because he lost his homework. As the crisis escalated there was a real possibility that the Kindle situation could affect organizational performance. One way of repairing damage is to issue an apology. It can be very effective, particularly if it comes from a top...

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