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Keywords: Art professionals
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (8): 10–12.
Published: 09 August 2018
.... For example, using a coalition of art professionals and chefs to differentiate the reputation of a gastronomy business could elevate community interest generated by their offering. To test this concept’s impact, the study poses the first question: Q1. Do companies innovate in experience...
