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Keywords: Artificial intelligence
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Journal Articles
Journal:
Strategic Direction
Strategic Direction 1–3.
Published: 10 September 2026
... Ethics Trust Public relations Artificial intelligence Content creators Content consumers Saying all of that, there are some caveats to these results. The measures were self-reported, AI knowledge was captured with a single question, the design was cross-sectional and the sample was drawn from...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (7): 19–20.
Published: 07 August 2026
... No. ahead-of-print , doi: 10.1108/ITP-04-2025-0490 . © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Digital literacies Hybrid intelligence Artificial intelligence (AI) has become an area of concern for many...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (3): 25–28.
Published: 10 April 2026
... and places the articles in context. Findings Growing concerns about widespread adoption of artificial intelligence ( AI ) tools among professionals in communication industries need to be acknowledged and address by firms in the sector. Provision of appropriate training and an ethical approach can help...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (3): 11–13.
Published: 06 April 2026
... pertinent information and presenting it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Decision-making AI AI-Form M-Form N-Form The way organizations are structured has...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (2): 30–31.
Published: 12 March 2026
... and presenting it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Service experience Agency Machine learning Artificial intelligence (AI) has taken over recent trends within...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (12): 9–10.
Published: 06 November 2025
... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Efficiency Productivity The business world has seen...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 33–35.
Published: 27 October 2025
..., most pertinent information and presenting it in a condensed and easy-to-digest format. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Procurement SCM Management Supply chain Artificial intelligence Generative AI The incredible...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 28–29.
Published: 22 October 2025
... and places the articles in context. Findings This paper demonstrated that artificial intelligence can be used in many ways, including building organisational resilience. Originality/value This briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 10–12.
Published: 22 October 2025
... hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Social media Rural tourism...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 8–9.
Published: 20 October 2025
..., most pertinent information and presenting it in a condensed and easy-to-digest format. Innovation Artificial intelligence PLS-SEM Entrepreneurship Competitive advantage This review is based on “Exploring the role of artificial intelligence on business innovation and entrepreneurship...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (7): 5–6.
Published: 26 August 2025
... and places the articles in context. Findings This paper identified the various challenges as well as recommendations when it comes to the adoption of artificial intelligence within industries. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (7): 3–4.
Published: 11 August 2025
... Emerald Publishing Limited Licensed re-use rights only Sustainability Artificial intelligence SMEs Business performance As the business environment continues to develop, organizations are continuously challenged to come up with innovative solutions. In the current environment...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (4): 36–38.
Published: 06 May 2025
... Business Private sector Public sector Artificial intelligence The recent meteoric rise of artificial intelligence (AI) in all facets of personal and professional life has had a significant impact on how society moves and operates. While the adoption of AI in firms provides a competitive advantage...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (4): 32–33.
Published: 24 April 2025
... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Digitization Artificial intelligence Information management B2B marketing Business...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (2): 3–4.
Published: 11 February 2025
.../value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Artificial intelligence Automation Strategy Human resources © Emerald Publishing...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (1): 11–14.
Published: 06 January 2025
... and harmful content are never far away. Notwithstanding this, views are mainly favorable and the number of libraries embracing AI continues to grow. New and more sophisticated applications are helping stimulate this increased adoption. Knowledge is one of several sectors where artificial intelligence...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2024) 40 (10): 36–37.
Published: 12 November 2024
... information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Innovation Artificial intelligence Business ecosystem As this is a step above relationship management, many organizations...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2024) 40 (10): 14–16.
Published: 04 November 2024
... and places the articles in context. Findings The study highlights artificial intelligence’s potential to enhance entrepreneurial project management outcomes, while also identifying challenges that may constrain the full potential of its application. Originality/value The briefing saves busy...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2024) 40 (9): 21–22.
Published: 22 October 2024
... and places the articles in context. Findings This paper identified that artificial intelligence (AI) can be incorporated into the National Football League (NFL) to produce valuable data and information for decision making. It also explored the wider applications that AI has to offer. Originality/value...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2024) 40 (8): 11–13.
Published: 02 October 2024
... and places the articles in context. Findings The study explored how marketers were leveraging artificial intelligence to support their marketing strategies. The research also identified some the challenges faced by marketers related to AI implementation. Originality/value The briefing saves busy...
