... and places the articles in context. Findings Growing concerns about widespread adoption of artificial intelligence ( AI ) tools among professionals in communication industries need to be acknowledged and address by firms in the sector. Provision of appropriate training and an ethical approach can help...

... a singular external tool. The research put forward in the article offers several practical implications: © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Decision-making AI AI-Form M-Form N-Form The way...

... and presenting it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Service experience Agency Machine learning Artificial intelligence (AI) has taken over recent trends within...

... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Efficiency Productivity Organizations may fall...

..., advertising, and product recommendations. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Procurement SCM Management Supply chain Artificial intelligence Generative AI The incredible transformative power of generative artificial...

... hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Social media Rural tourism...

... and places the articles in context. Findings This paper demonstrated that artificial intelligence can be used in many ways, including building organisational resilience. Originality/value This briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very...

.... This review is based on “Exploring the role of artificial intelligence on business innovation and entrepreneurship” by Rubee Singh, Shahbaz Khan, Amit Joshi, Raghuveer Katragadda and Vikas Kumar, published in Strategy & Leadership. © 2025 Emerald Publishing Limited 2025 Emerald Publishing...

... and places the articles in context. Findings This paper identified the various challenges as well as recommendations when it comes to the adoption of artificial intelligence within industries. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...

... Emerald Publishing Limited Licensed re-use rights only Sustainability Artificial intelligence SMEs Business performance As the business environment continues to develop, organizations are continuously challenged to come up with innovative solutions. In the current environment...

... intelligence The recent meteoric rise of artificial intelligence (AI) in all facets of personal and professional life has had a significant impact on how society moves and operates. While the adoption of AI in firms provides a competitive advantage through optimization and efficiency, several...

..., methodologies and future paths ”, Journal of Business & Industrial Marketing , Vol. ahead-of-print, No. ahead-of-print , doi: 10.1108/JBIM-02-2024-0074 . Digitization Artificial intelligence Information management B2B marketing Business-to-business (B2B) marketing is failing to realize...

... only Artificial intelligence Automation Strategy Human resources Depending on who you ask, artificial intelligence (AI) and automation is either going to revolutionize the workplace and improve human output and efficiency exponentially, or it is going to kill off jobs and force millions...

... with complicated tasks. Additional understanding makes implementation easier as well. Analysts also believe that adoption could be additionally kindled through: Libraries Innovation Artificial intelligence Cocreation Experimentation Monitoring and evaluation Knowledge is one of several sectors...

... information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Innovation Artificial intelligence Business ecosystem This review is based on “AI-driven digital business ecosystems: a study...

... and places the articles in context. Findings The study highlights artificial intelligence’s potential to enhance entrepreneurial project management outcomes, while also identifying challenges that may constrain the full potential of its application. Originality/value The briefing saves busy...

... and places the articles in context. Findings This paper identified that artificial intelligence (AI) can be incorporated into the National Football League (NFL) to produce valuable data and information for decision making. It also explored the wider applications that AI has to offer. Originality/value...

... and places the articles in context. Findings The study explored how marketers were leveraging artificial intelligence to support their marketing strategies. The research also identified some the challenges faced by marketers related to AI implementation. Originality/value The briefing saves busy...

... and places the articles in context. Findings Large language model chatbots powered by sophisticated artificial intelligence are replacing front-facing customer service operatives in order to improve offerings by leading firms whilst cutting costs. Originality/value The briefing saves busy executives...

... only Resource-Based View Information Technology Technology Artificial Intelligence Robotic Process Automation Automating human processes has proven to significantly impact firms by optimizing funds, resources, and time. A firm is expected to optimize in the modern market to maintain...