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Keywords: Asia
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Journal Articles
Remanufacturing the economy: Considering remanufacturing as a method of gaining competitive advantage in the circular economy
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (9): 19–20.
Published: 06 September 2022
... for the consumer, and what it best for the consumer is best for the world. Sustainability North America Europe Asia Circular economy The rise of the circular economy has challenged the hegemony of the linear extraction-based capitalist economic model. It does not rely on making things as cheaply...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2013) 29 (5)
Published: 12 April 2013
... © Emerald Group Publishing Limited 2013 --> Asia Corporate social responsibility Organizational virtuousness Sri Lanka Strategic corporate social responsibility Article Type: Abstracts From: Strategic Direction, Volume 29, Issue 5 Fernando M. and Almeida S...
Journal Articles
Understanding the contemporary advertising environment: Is glocal the most effective strategy?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2013) 29 (2): 10–12.
Published: 11 January 2013
... Group Publishing Limited 2013 Advertising standardization Global consumer culture positioning Global marketing strategy Culture Market convergence MNCs Advertising Multinational companies United States of America Europe Asia China How to standardize advertising messages has been...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (11)
Published: 11 October 2011
...G. Hearn © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Asia Brand management Marketing communications Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales...
Journal Articles
China rises above crisis in markets: Eastern giant displays its superpower credentials
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2011) 27 (10): 5–8.
Published: 20 September 2011
... after the 1950‐1953 war, and as a market for the nation's products from the 1960s onwards. Korea's exports to the US peaked at 47.1 percent in 1970 and throughout the following decade were still around the 35 percent mark. Asia China Economic crisis Economic integration Exports Foreign direct...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (8)
Published: 19 June 2009
...J. Sinton © Emerald Group Publishing Limited 2009 --> Asia Internet Marketing strategy National cultures Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 8 Sinton J. Admap (UK), February 2009, Vol. 44 No. 2 (Supplement), Start page: 14...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (7)
Published: 29 May 2007
... © Emerald Group Publishing Limited 2007 --> Asia China Corporate strategy Direct investment International trade Manufacturing The problem with Made in China The Economist, 13-19 January 2007, Vol. 382 No. 8511, Start page: 68, No. of pages: 2...
Journal Articles
Xeptron’s forward thinking on reverse logistics: The task in hand
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2003) 19 (8): 28–30.
Published: 01 September 2003
... The establishment of a task force is a common response by businesses seeking to create significant organizational change. Xeptron, a US‐based computer corporation, perceived a need for this approach to improve its reverse logistics management in the Asia‐Pacific region. Reverse logistics means...
