Keywords: Asia
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Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2013) 29 (2): 10–12.
Published: 11 January 2013
... Group Publishing Limited 2013 Advertising standardization Global consumer culture positioning Global marketing strategy Culture Market convergence MNCs Advertising Multinational companies United States of America Europe Asia China How to standardize advertising messages has been...
Journal Articles
Journal Articles
Strategic Direction (2011) 27 (10): 5–8.
Published: 20 September 2011
... after the 1950‐1953 war, and as a market for the nation's products from the 1960s onwards. Korea's exports to the US peaked at 47.1 percent in 1970 and throughout the following decade were still around the 35 percent mark. Asia China Economic crisis Economic integration Exports Foreign direct...
Journal Articles
Strategic Direction (2009) 25 (8)
Published: 19 June 2009
...J. Sinton © Emerald Group Publishing Limited 2009 --> Asia Internet Marketing strategy National cultures Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 8 Sinton J. Admap (UK), February 2009, Vol. 44 No. 2 (Supplement), Start page: 14...
Journal Articles
Strategic Direction (2007) 23 (7)
Published: 29 May 2007
... © Emerald Group Publishing Limited 2007 --> Asia China Corporate strategy Direct investment International trade Manufacturing The problem with Made in China The Economist, 13-19 January 2007, Vol. 382 No. 8511, Start page: 68, No. of pages: 2...
Journal Articles
Strategic Direction (2003) 19 (8): 28–30.
Published: 01 September 2003
... The establishment of a task force is a common response by businesses seeking to create significant organizational change. Xeptron, a US‐based computer corporation, perceived a need for this approach to improve its reverse logistics management in the Asia‐Pacific region. Reverse logistics means...

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