... of collective and global discussion of issues and events. Kuwait Social media Attitude Vision 2035 Governmental campaigns Yet there is a darker side to social media which can have profound consequences, and which to date are still hard to prove or expose. Social media campaigns can be used...

... and places the articles in context. Findings – Findings indicate that verbal congruence influences consumer perceptions of fit, regardless of visual congruence. Perceptions of spokesperson-product fit also act as mediators between visual and verbal congruence and attitude toward the advertisement...