... innovation, because the firm which best understands how the innovation process works is likely to be the one with the competitive advantage. Innovation among individuals and teams is prized even more now than it was two decades ago. Innovation Creativity Cognition Attitudes ...

... © Emerald Group Publishing Limited 2013 --> Actuarial Attitudes Clinical Decision making Full rationality Heuristics Article Type: Abstracts From: Strategic Direction, Volume 29, Issue 4 Eastwood J., Snook B. and Luther K. Journal of Behavioral Decision...

... congruity were found to be stronger predictors of attitude and loyalty toward brands than brand personality congruity. The construct of brand personality congruity did not have a significant effect on the attitude toward either brand – Calvin Klein or Chanel – in the study. For brand loyalty, brand user...

.... Before pushing consumers to adopt service innovation, the service provider should try to change consumer attitudes in advance. One way is to remind them of just how bad the present service can be – wasting time in long queues for instance. As Bruce C.Y. Lee, who studied the Taiwanese electronic toll...

... the impact of enterprise education on entrepreneurial attitude within European higher education institutions (HEIs)in France, Germany and Poland. The research seeks to consider whether differences between cultural and industrial heritage can influence entrepreneurial attitude and mediate the effectiveness...

... and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2011 Advertising Attitudes Brand equity Brand identity Brand image Logos Word of mouth The famous Bayeux Tapestry depicting events leading to the Norman invasion of England has a rival...