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Keywords: Auctions
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (5)
Published: 17 April 2009
...V. Barret Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 5 © Emerald Group Publishing Limited 2009 --> Auctions Business performance Corporate strategy Ebay Electronic communications networks Internet Barret V. Forbes, 27 October...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (10)
Published: 25 September 2007
...N. Kilby Purpose – to describe how online auction site eBay is to renew its focus on how it relates to consumers following the appointment of integrated agency Albion to its £10m UK creative account. Design/methodology/approach– questions eBay Inc.’s business strategy and how it will exploit its...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (7): 6–7.
Published: 01 July 2006
...David Armes Purpose Explores how the growth of online auctions is affecting businesses. Design/methodology/approach This briefing is prepared by David Armes, Co‐founder of Ivo Business Solutions. Findings Online auctions are the latest tool being used by organizations...
