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Keywords: Audience engagement
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (11): 28–30.
Published: 04 November 2025
.... ahead-of-print, No. ahead-of-print , doi: 10.1108/JCOM-09-2024-0144 . © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Dialogic communication Public relations Social media Audience engagement ...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2016) 32 (8): 27–29.
Published: 08 August 2016
... Communication strategy Audience engagement Product reviews Web strategy It is obvious that the ubiquity of social media and other digital forms of communication are now integral to the success of any organization. For arts organizations, and specifically theatres, the ability to hold onto traditional...
