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Keywords: Banking sector
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (6): 5–7.
Published: 07 June 2021
... is based on: “Effects of internal marketing on strategic orientations in the banking sector” by Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes and Danilo Soares Montemor, published in International Journal of Bank Marketing. Strong emphasis on relevant strategic orientations can help firms...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (12): 31–32.
Published: 09 November 2020
... and places the articles in context. Findings The banking sector is failing to fully realized the benefits of utilizing CSR initiatives and adopting SCSR plans to gain a competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
