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Keywords: Best Buy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2004) 20 (7): 19–21.
Published: 01 July 2004
... For much of the 1990s, Best Buy was best by name but not by nature. The company flouted established business conventions and adopted a cavalier approach in its quest to become the USA’s leading electronics retailer. The difficulties that inevitably followed led to a downturn in fortunes...
