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Keywords: Big Data
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Journal Articles
Strategic Direction (2024) 40 (12): 11–12.
Published: 25 November 2024
... rights only Decision making Explicit knowledge Tacit knowledge Knowledge management Big data ChatGPT The rate of knowledge generation has exponentially increased since the advent of Industry 4.0 and the widespread utilization of the internet and digital technology. Employees in firms...
Journal Articles
Strategic Direction (2023) 39 (3): 9–11.
Published: 28 February 2023
... and places the articles in context. Findings The paper examines the multi-wave implementation of big data analytics in a Taiwanese bank. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information...
Journal Articles
Strategic Direction (2023) 39 (1): 24–26.
Published: 30 December 2022
... and places the articles in context. Findings The study explores the application of big data in small and medium-sized enterprises, specifically highlighting challenges in implementation and opportunities for Spanish businesses. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic Direction (2023) 39 (1): 27–29.
Published: 30 December 2022
... and places the articles in context. Findings The study shows that big data usage can lead to radical innovation among Chinese SMEs. Business strategy alignment also positively impacts radical innovation, and both these effects become more pronounced when the firm has an information sharing culture...
Journal Articles
Journal Articles
Strategic Direction (2022) 38 (2): 18–21.
Published: 21 December 2021
... perspective”,   VINE Journal of Information and Knowledge Management Systems , ISSN 2059-5891, doi: 10.1108/VJIKMS-07-2021-0128 . Cognitive analytics Dynamic capabilities Big data Much research has lauded big data and its potential to radicalize the business world. But the limited impact...
Journal Articles
Strategic Direction (2021) 37 (7): 40–42.
Published: 28 July 2021
... and places the articles in context. Findings This research paper determines how service supply chains can create value with big data, by building cross-departmental processes. Based on the study’s results, the critical alignment capabilities for successful big data value creation are: IT-process...
Journal Articles
Strategic Direction (2020) 36 (10): 13–14.
Published: 09 September 2020
... and places the articles in context. Findings Big Data is supremely powerful, and able to add huge potential to any organization that uses it. But is Big Data too big for its own boots? Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting...
Journal Articles
Strategic Direction (2020) 36 (9): 41–44.
Published: 08 August 2020
... and places the articles in context. Findings To date, big data has been largely deployed to enhance operational activities. Its effectiveness has inspired growing recognition of its potential in relation to different strategic areas that include supply chain, co-creation, planning and value creation...
Journal Articles
Journal Articles
Strategic Direction (2019) 35 (9): 11–12.
Published: 26 July 2019
... , L. (2019), “ Getting to insight: the value and use of small data ”, Strategy & Leadership , available at: 10.1108/SL-03-2019-0034 It is important for all organizations to now pay attention to the strategic importance of Big Data. Yet it is equally important to consider how...
Journal Articles
Strategic Direction (2019) 35 (7): 37–39.
Published: 12 June 2019
... and places the articles in context. Findings Digital disruption, such as the prevalence of Big Data and technological progression, has fundamentally altered the advertising marketplace. Account planning is a role within advertising that is seeing significant challenges and may no longer be necessary...
Journal Articles
Strategic Direction (2019) 35 (4): 10–12.
Published: 06 February 2019
... and places the articles in context. Findings Ever since the 1990s, when the term was first coined, Big Data has become a Holy Grail for many firms, even when they do not quite understand what it actually means. One can imagine many a CEO turning to their CTO to inquire how their firm can take advantage...
Journal Articles
Journal Articles
Strategic Direction (2017) 33 (8): 10–13.
Published: 14 August 2017
... into customer attitudes and preferences. Practitioners can utilize Big Data analytics to categorize data and gain valuable knowledge of consumer sentiments toward their firm and competitor organizations. Creating a knowledge management system (KMS) that integrates KM, social media, and Big Data technology...
Journal Articles
Strategic Direction (2016) 32 (3): 1–3.
Published: 14 March 2016
... and places the articles in context. Findings – Three distinct groups emerged: Leaders, Strivers and Strugglers. Leaders are markedly different as a group: they innovate using big data and analytics within a structured approach, and they focus in particular on collaboration. Practical implications...
Journal Articles
Strategic Direction (2013) 29 (9): 12–15.
Published: 16 August 2013
... comments and places the articles in context. Findings Who are the most trusted sources when it comes to Big Data? The way that information can be managed and utilized strategically has become the“next big thing” for many organizations and industries, but because it has grown and developed so...
Journal Articles
Strategic Direction (2012) 28 (8): 22–24.
Published: 01 August 2012
... and places the articles in context. Findings The article shows that a boom in “big data” appears to have caught organizations off guard. So how do they cope with processing such enormous amounts of information? Should they try to cope internally or outsource the job? And, if the latter, what...

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