... strategy Blue ocean strategy Startups Unicorns Almost all business-to-consumer (B2C) industries have faced the disruptive influence of digitization over the last decade or more. Online shopping and online banking are probably two of the largest digital changes consumers have had to face, both...

... comments and places the articles in context. Findings It is not the same as blue sky thinking. The idea of blue ocean strategy (BOS) is a relatively new one, only coming to prominence in the years following the millennium. Often confused with cloudless heavens, the blue ocean refers to a vast...

...H. Kovacic © Emerald Group Publishing Limited 2012 --> Blue Ocean Strategy Growth Innovation Policy making Article type: Abstracts From: Strategic Direction, Volume 28, Issue 9 Lindic J., Bavdaz M., Kovacic H.Research Policy, June 2012, Vol. 41 Issue: 5...