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Keywords: Bottom of the pyramid
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 23–25.
Published: 22 October 2025
...: Bottom of the pyramid Portfolio strategy Market growth Market-based assets theory The bottom-of-pyramid (BOP) market, as outlined by Nagy et al. (2025) , is made up of over 700 million people who live below the global poverty line (GPL). The GPL sits at between USD$2–3 per day...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (7): 9–11.
Published: 18 May 2012
... Publishing Limited 2012 Emerging markets Marketing strategy Product innovation Business system innovation Low‐cost strategy Innovation Developing countries Bottom of the pyramid Problematic infrastructure Automotive industry Organizational structures When Tata Motors heralded its...
