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Journal Articles
Embracing new media in Fiji: the way forward for social network marketing and communication strategies
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (4): 3–5.
Published: 16 March 2012
... The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and communications. Findings Social networking sites such as face book has become an essential modern media channel to position firms and its brands in the market and facilitate...
