... aimed at influencing movie audiences via the planned and unobtrusive entry of a branded product into a movie” (pp. 517). Brand evaluation Advertising Brand marketing Product placement Which movie has seen the best product placement strategy on behalf of a brand? DeLorean has received...

.... Brands Brand evaluation Management accounting There was a time when the term “brand accounting” would have been laughed out of the boardroom. How can you put a price on your brand? How can you measure its success or failure in financial terms and who would possibly want to take responsibility...