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... , E.L. and Thjomoe , H.M. (2010), “ How bureaucrats and bean counters strangled General Motors by killing its brands ”, Journal of Product & Brand Management , Vol. 19 No. 2 , pp. 103 ‐ 13 . © Emerald Group Publishing Limited 2010 Brand equity Brand extensions...

...M. Reddy © Emerald Group Publishing Limited 2010 --> Brand extensions Brands Marketing strategy Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 1 Reddy M. , Terblanche N. , Pitt L. , Parent M. Business Horizons (USA)March-April...

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