... it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2010 Brand management Customer satisfaction Brand extensions Students who took Economics 101 in college will be familiar with the elasticity of demand, and how certain goods will maintain demand despite...

... Publishing Limited 2010 Brand equity Brand extensions Innovation As General Motors (GM) celebrated its 100th anniversary in 2008, it was concurrently being overtaken by Toyota as the world's largest automaker, while staring bankruptcy directly in the face. By June 2009 it had closed or sold...

...: 11 Brand extensions Brands Marketing strategy Purpose – to explore the phenomena of brand extensions, and the notion of perceived premium degree of the brand as a function of its category Design/methodology/approach – reviews previous research into the brand extensions, how well...

... the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2006 Brand extensions Brand image Brand management Brand loyalty Brand awareness Licensing If you are Nike, Reebok or Adidas and want to grow...

.... And the company is putting its money where its mouth is by investing millions of pounds into the venture. © Emerald Group Publishing Limited 2005 Brand image Brand extensions Tourism Retailing Supermarkets In other words, the strength lies in the whole and the brands in the portfolio have...

... No. 2 , pp. 44 ‐ 8 , ISSN 1087‐8572. Brand awareness Brand extensions Computer industry Action research Consider, judge, believe, exercise the mind to make a decision, focus attention, and be capable of conscious thought. All good, solid, reliable words or phrases which any business...

... “this is for you, buy it!”. And whereas once brands for products or services were meant merely as some sort of useful bookmark in the memory of potential customers, they have assumed a far greater importance and influence. This review is based on “The effect of brand extension strategies upon brand image” by Eva...

... into the press conference hanging from a helicopter promising to save Australians from their money‐grabbing mobile contractors. For this wily UK entrepreneur, publicity stunts and, for that matter, brand extensions have become a way of life. 1. Understand your brand implicitly When Yamaha launched its...