... and places the articles in context. Findings This research paper concentrates on the extent to which the brand identity messages pumped out by wine makers translate into the brand images transmitted by bloggers publishing relevant travel content online. The wine makers' intended message for consumers may...

... Journal of Marketing , Vol. 52 Nos 7/8 , pp. 1387 - 1411 , Permanent link to this document: 10.1108/EJM-11-2016-0665 Marketing communications Brand image Brand identity Brand management In a crowded and competitive marketplace firms need to differentiate their products from the rest...

... rights only Brand image Football Brand identity Websites Web-based communication Belief in the importance of brand identity is widespread. Researchers and academics alike frequently note the influence of brand identity in differentiating a firm, enhancing its reputation, and building...

... Purpose – To draw parallels between the development of brand identity by successful contemporary artists and the use by mainstream companies of social and ethical factors or product innovation to act as a focus for their brand narrative. Design/methodology/approach – Analyzes the workings...

... – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Brand switching Brand attachment Brand identity Brand loyalty Brand equity Compulsive buying While...

... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Advertising Social media Brand identity The final, and perhaps most important reason for the lack of research, however, is a lack of clear theoretical perspectives from which...

..., and economic circumstances. Transferring brand identity across borders represents a serious challenge and consistent delivery depends on all employees ‐ wherever they are ‐ understanding the brand vision and sharing the values. For IKEA, setting up stores in Russia and China was a big step and their experience...

... and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2011 Advertising Attitudes Brand equity Brand identity Brand image Logos Word of mouth The famous Bayeux Tapestry depicting events leading to the Norman invasion of England has a rival...