... and places the articles in context. Findings This paper concluded that online value co-creation has a positive impact on brand image. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Brand image Underdog Coupon campaign Top dog channels On the side of the top...

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Purchase intention Brand reputation Brand image...

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Materialism Brand image CEO Expertise...

... and places the articles in context. Findings This research paper concentrates on the extent to which the brand identity messages pumped out by wine makers translate into the brand images transmitted by bloggers publishing relevant travel content online. The wine makers' intended message for consumers may...

... Journal of Marketing , Vol. 52 Nos 7/8 , pp. 1387 - 1411 , Permanent link to this document: 10.1108/EJM-11-2016-0665 Marketing communications Brand image Brand identity Brand management In a crowded and competitive marketplace firms need to differentiate their products from the rest...

... rights only Brand image Football Brand identity Websites Web-based communication Belief in the importance of brand identity is widespread. Researchers and academics alike frequently note the influence of brand identity in differentiating a firm, enhancing its reputation, and building...

... more expensive goods sell more than cheaper goods with better functionality, and how firms can grow and grow by using a brand in adjacent markets with different product lines. © Emerald Group Publishing Limited 2015 Malaysia Brand awareness Brand equity Brand image Brand loyalty...

..., better product-country image can minimize consumer’s perceived risk and strong brand image lowers perceived risks of consumer. Practical implications – Practitioners should have a close examination of the product-country image and brand images, as well as an advantageous use of expert opinions...

... matters. But supporter awareness of CSR is surely more probable, meaning that any concerns of these stakeholders should be addressed by the club. Even more significant is the prospect that CSR issues will become an integral part of how supporters construct the club’s brand image. Consumers use...

... communication. Twitter is an ideal way for places to build their brand image, as it offers two different communication opportunities: It is a cost-effective way of sending out mass messages. It allows users to interact with other users, developing new social relationships and passing...

.... Brand image Brand loyalty Brand personality Self congruity Brands Loyal customers are vital to the well‐being of any business organizations. And when times get tough and competition more intense, their value soars to even greater heights. Such customers do not simply fall from the sky...

... with that of a cheaper, downmarket product. But why do people choose such brands – apart from the fact they can afford them – at a time when brands are becoming less and less different in terms of product attributes? How can marketers of luxury goods develop or enhance brand images via non‐product attributes? It's...

... in lucky charms, and need for superstitious rituals have positive effects on brand logo sensitivity. Brands Brand image Brand logo Consumer‐based brand equity Consumer psychology Corporate branding strategy Logos Superstition When passengers are about to board Belgian carrier Brussels...

... Publishing Limited 2012 Tobacco industry Brand management Advertising Corporate sponsorship Market share Consumer attitudes Brand image Market segmentation Canada became one of the world's most regulated markets for the tobacco industry when the Tobacco Products Control Act (TPCA) set...

... and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2011 Advertising Attitudes Brand equity Brand identity Brand image Logos Word of mouth The famous Bayeux Tapestry depicting events leading to the Norman invasion of England has a rival...

... (one interview was cancelled for time reasons), but a picture of the major issues does emerge, together with hints of an occasional lack of empathy between both sides. Brand image Brand management Marketing strategy Non‐profit organizations Organizational Change Strategic Management Cross...

... Lantieri , T. and Chiagouris , L. (2009), “ Brand trust in an age without trust: expert opinions ”, Journal of Consumer Marketing , Vol. 26 No. 2 , pp. 78 ‐ 86 . © Emerald Group Publishing Limited 2009 Brand image Brand management Trust Brand equity Quality More...

...B. van de Ven © Emerald Group Publishing Limited 2009 --> Brand image Brand strategy Corporate communications Corporate image Ethics Managerial strategy Marketing Social responsibility Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 4 van...

... hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. Brand image Brand management Corporate image Customer service management Employee attitudes Employee communications Employee development Employees...