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Keywords: Brand marketing
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (5): 34–36.
Published: 13 April 2015
... aimed at influencing movie audiences via the planned and unobtrusive entry of a branded product into a movie” (pp. 517). Brand evaluation Advertising Brand marketing Product placement Which movie has seen the best product placement strategy on behalf of a brand? DeLorean has received...
