Keywords: Brand perception
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The influence of different brand strategies on consumers’ cognitive processes: The effect of differentiation level strategies on the reassessment of the performance-satisfaction-value-intentions relationship

Journal: Strategic Direction
Strategic Direction (2016) 32 (8): 24–26.
https://doi.org/10.1108/SD-05-2016-0072
Published: 08 August 2016
...–intentions relationship. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Perceived value Customer satisfaction Brand strategy Brand loyalty Brand perception Product performance The article explores how the structural relationship...
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