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Keywords: Brand reputation
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Journal Articles
Navigating marketing failures: A leveraging framework to turn failure into opportunity
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (8): 21–23.
Published: 02 October 2025
... research agenda” by Collins Osei, Joseph Amankwah-Amoah and Maktoba Omar, published in Strategy & Leadership. Marketing Failure Customer loyalty Brand reputation Reference Osei , C. , Amankwah-Amoah , J. and Omar , M. (2025), “ Marketing-related failures: review...
Journal Articles
The end is the beginning: After-sales services as a critical component in maintaining performance
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (8): 6–7.
Published: 24 September 2024
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Purchase intention Brand reputation Brand image...
