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Keywords: Brand sustainability
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (1): 1–3.
Published: 09 January 2026
... appear eco-friendly merely through advertising, even if their actions harmed the environment. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Purchase intention Brand trust Greenwashing Brand sustainability Non-deception Brand nature...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2023) 39 (10): 23–26.
Published: 19 October 2023
...-equipped in this regard: © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand sustainability Green dynamic capability Green technology innovation Small businesses are regarded as critically important to economic development across the globe...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (12): 17–19.
Published: 05 November 2018
..., not a short-term solution. The review is based on “The impact of corporate environmental responsibility strategy on brand sustainability: An empirical study based on Chinese listed companies” by Chengzhi Long and Jing Lin, published in the Nankai Business Review International. Reference...
