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Brewing collaboration: How horizontal collaboration can benefit micro and small enterprises

Strategic Direction (2021) 37 (12): 18–19.

https://doi.org/10.1108/SD-10-2021-0127

Published: 18 November 2021

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Wales Brewing Horizontal collaboration Relational theory Small and micro enterprises Micro, small, and medium enterprises face the most...

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Journal Articles

Battles which call for a Carlsberg: Brewer sets out its “must-win” objectives

Strategic Direction (2015) 31 (3): 10–12.

https://doi.org/10.1108/SD-12-2014-0175

Published: 09 February 2015

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2015 CEOs Strategy Competition Brewing Must-win battles Result? The culture grew stronger...

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Journal Articles

Only here to put cheer back into beer market (interview with the chief executive and marketing director of beer manufacturer Molson Coors on the companys marketing strategies)

Strategic Direction (2011) 27 (3)

https://doi.org/10.1108/sd.2011.05627cad.009

Published: 15 February 2011

... © Emerald Group Publishing Limited 2011 --> Beer Brand management Brewing Marketing planning Marketing strategy Organizations Strategic marketing United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 3 Handley L., , Hunter M...

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Journal Articles

“Don't take sides against the family”: How Coopers Brewery achieved success in a concentrated market

Strategic Direction (2010) 26 (1): 11–12.

https://doi.org/10.1108/02580541011009743

Published: 05 January 2010

... The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications The paper would be interesting to a variety of readers, specifically those interested in resisting takeover, niche marketing, the Australian brewing...

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Brewing collaboration: How horizontal collaboration can benefit micro and small enterprises

Battles which call for a Carlsberg: Brewer sets out its “must-win” objectives

Only here to put cheer back into beer market (interview with the chief executive and marketing director of beer manufacturer Molson Coors on the companys marketing strategies)

“Don't take sides against the family”: How Coopers Brewery achieved success in a concentrated market

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Brewing collaboration: How horizontal collaboration can benefit micro and small enterprises

Battles which call for a Carlsberg: Brewer sets out its “must-win” objectives

Only here to put cheer back into beer market (interview with the chief executive and marketing director of beer manufacturer Molson Coors on the companys marketing strategies)

“Don't take sides against the family”: How Coopers Brewery achieved success in a concentrated market

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Only here to put cheer back into beer market (interview with the chief executive and marketing director of beer manufacturer Molson Coors on the companys marketing strategies)