..., CFO at British Airways. He provides an interesting insight into BA’s strategies for survival in one of the toughest periods of crisis ever to face the airline industry. The Ruddock article from Management Today provides a fascinating outlook on business through the eyes of Michael O’Leary...

... Before the privatization of British Airways in early 1987, people in the UK said that BA stood for “bloody awful”. Even allowing for the fact that British people go in for that kind of thing – one of the companies out of which BA was created in 1973, BOAC, used to be referred to as “better...

... security costs and increasing competition from low‐cost rivals has left many of the larger carriers reeling. But while US Airways appears to be raising the white flag as it flies its planes into the Mojave Desert for storage, others are attempting to fight back. At British Airways (BA) the restructuring...

... part since the attacks. In the aftermath of the Gulf War British Airways launched the “World’s biggest offer” promotion in a fanfare of publicity. The marketing undoubtedly did the trick and flagging sales recovered impressively. However, this time around the big marketing messages are curiously absent...

... British Airways has had its share of crises over the years, but when the Air France Concorde crashed just after take‐off killing all 113 passengers and crew in late 2000, BA had a major problem on its hands. Concorde is an unmistakable aircraft and its future looked in doubt back in late 2000...