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Keywords: Budget airlines
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2004) 20 (9): 4–7.
Published: 01 September 2004
... We are often told that before we can run we must learn to walk. That’s sound advice, particularly in business. But try telling it to David G. Neeleman, the 44‐year‐old CEO of US budget airline JetBlue. The airline has enjoyed phenomenal success since its 2000 launch and now offers its passengers...
