... Engagement Building trust Customer loyalty program Customer loyalty programs have evolved to become central features in the ongoing marketing arsenal used by retailers and hotels, as a necessary survival tool against a relentless tide of outside competition for the same customers. A case study paper...

... and places the articles in context. Findings The study provides insights on how SMEs develop open innovation relationships with both industry and research customers by building trust through various mechanisms. Motivated by the potential benefits of open innovation in strengthening the firms...

... levels of trust and to provide tips to help leaders raise trust levels within teams and organizations. Design/methodology/approach The objectives are achieved by highlighting FranklinCovey's extensive research and experience in working worldwide to help organizations build trust. A key...