... Resilience Narratives Crisis Identity Family firms Business longevity Many organizations remain envious of family firms because of their resoluteness and longevity. Much of this can be attributed to the distinctive social context in which such companies operate. It helps align family, business...

.... The article is based on “The four principles of enduring success” by Stadler (2007) , “In search of an integrated framework of business longevity” by Napolitano et al. (2015) , and the corresponding author’s own research. Kamal Sharma is the corresponding author and can be contacted...