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Keywords: Business process
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Journal Articles
Protecting cash flows during a major crisis: Effective marketing strategies for B2B SMEs
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (2): 4–7.
Published: 14 December 2020
... and places the articles in context. Findings Major crises like the Covid-19 pandemic can negatively impact on cash flow of small B2B firms. But SMEs affected can address the issue by implementing relevant marketing strategies associated with three key business processes to enhance their crisis management...
Journal Articles
Creative considerations in Indonesia: Knowledge management strategy as a tool to boost competitiveness
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (2): 22–23.
Published: 10 January 2020
... on “Knowledge management strategy: an organisational development approach” by Andriani et al. (2019) , published in the Business Process Management Journal. Reference Andriani , M. , Ari Samadhi , T.M.A. , Siswanto , J. and Suryadi , K. (2019), “ Knowledge...
