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Keywords: Business process
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Journal Articles
Strategic Direction (2021) 37 (2): 4–7.
Published: 14 December 2020
... and places the articles in context. Findings Major crises like the Covid-19 pandemic can negatively impact on cash flow of small B2B firms. But SMEs affected can address the issue by implementing relevant marketing strategies associated with three key business processes to enhance their crisis management...
Journal Articles

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