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Keywords: Business relationships
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Journal Articles
The digital touch to B2B: Understanding the impact of digitalization and COVID-19 on B2B relationships
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (9): 44–45.
Published: 06 September 2022
... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only B2B Digital transformation Business relationships COVID-19 pandemic Reference...
Journal Articles
Sleeping with the enemy: Strategic benefits of competitor relationships
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (2): 26–28.
Published: 08 February 2016
... and Microsoft who also both make software and hardware is rare, and prior research has shown that horizontal relationships can be unstable with at least one partner believing them to have failed. Industrial marketing Strategic alliances Business relationships Interaction processes When Apple...
