... Limited Licensed re-use rights only Marketing strategy Business strategy Firm performance Implementation The most important question a marketing leader can ask is not whether the department runs its campaigns efficiently. It is whether the department runs the right campaigns...

... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business strategy Employer branding Cost leadership Porter’s generic strategies The global job...

... time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business strategy HR flexibility fsQCA HR differentiation Human...

... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business strategy Adaptation Climate change Climate change is a topic that has been on the radar...

... best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only SME Business strategy Artificial intelligence strategy Businesses around the world are embracing...

...” by Jahn, J. and Bohnet-Joschko, S., published in Journal of Business Strategy. Reference Jahn , J. and Bohnet-Joschko , S. (2023), “ Healthcare startups compete in new digital spaces: the lure of virtual specialties ”, Journal of Business Strategy , Vol. ahead-of-print...

... be formed. Appropriate business strategies can help increase the flexibility of SMEs, reduce their dependency on external partners and better equip them to meet the challenge. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...

... and presenting it in a condensed and easy-to-digest format. Corporate philanthropy Business strategy Firm performance © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Corporate philanthropy refers to the practice of promoting societal welfare through...

... and places the articles in context. Findings This paper identified the different dimensions and ways that manufacturing strategy can be integrated into the business strategy to produce a competitive advantage for the organization. Originality/value The briefing saves busy executives, strategists...

... on the image and reputation of the firm and these consequences can be long lasting. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social media Marketing Business strategy Social media influence has undoubtedly reshaped the way marketing...

... and places the articles in context. Findings The study finds that business strategy influences CSR effectiveness among Chinese manufacturing firms in Africa. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most...

... their uniqueness in this way helps enhance business performance (BP). © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only E-commerce Performance Business strategy Artificial intelligence The authors reiterate the need for SMEs to align strategies...

... and places the articles in context. Findings Control mechanisms, whether formal or informal, are helpful in identifying marketing decisions that align with the business strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...

... . In an ideal world, no business would have to deal with a major crisis. But the frequency of different crises over recent decades illustrates that such a state of perfection remains a pipedream. Crisis Business strategy Business model innovation Hospitality sector Few industries escape...

... only Strategic management Business strategy Electronic commerce Physical platform Virtual platform Retail industry Since the internet became the greatest competitor in retail dominance for bricks and mortar stores, the fight between physical and virtual platforms has been rolling...

..., strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Modeling Business strategy Simulation...

... and places the articles in context. Findings Statoil (Equinor), Suncor, and Total were the first three energy companies to produce climate strategy reports. Analyzing these, it is possible to discover how these companies view climate change in relation to their business strategy moving forward...

... Reference Jasni , N.S. , Yusoff , H. , Zain , M.M. , Md Yusoff , N. and Shaffee , N.S. (2019), “ Business strategy for environmental social governance practices: evidence from telecommunication companies in Malaysia ”, Social Responsibility Journal , available at: 10.1108/SRJ-03...

... Publishing Limited Licensed re-use rights only Business strategy Firm capabilities Developing economies Strategic performance measurement system The article “Strategic performance measurement system, firm capabilities and customer-focused strategy” by Yuliansyah et al. provides...

... and places the articles in context. Findings This paper uncovers the effect that successful cloud technology service implementation has on business strategy. The surveyed respondents strategically incorporated cloud services either to maintain a competitive position, to bolster innovation, or to reduce...