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Keywords: Business-to-business
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Journal Articles
Toward greater understanding of supply chain management issues: Insights from key emerging themes
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (7): 15–18.
Published: 03 July 2023
... led to the suggestion of four themes. The influence of social media on many supply chain aspects is becoming increasingly evident. It therefore seems logical to use data garnered from this source. Business-to-business Supply chain management Research themes Social media platforms...
Journal Articles
Improving B2B sales performance: Some key internal and external influential factors
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (11): 16–18.
Published: 13 October 2021
..., this need has arguably accrued even greater importance. Business-to-business Sales performance Supervisory leadership External environment Internal environment Widespread consensus prevails about the importance of identifying key sales performance drivers. Various observers purport...
Journal Articles
It’s all in the brand: Creating value through successful B2B relationships
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (10): 15–16.
Published: 09 September 2020
... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Business-to-business Brand value Relationship management Corporate...
Journal Articles
Harnessing opportunity in the new wave of thought leadership: The mechanics of elevating B2B customer relationship performance through social media
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (1): 36–38.
Published: 11 November 2019
... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Business-to-business Social media Brand performance Thought leadership Customer relationships...
Journal Articles
Meeting the needs of different business-to-business customers: Identifying the right branding strategy
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (11): 21–23.
Published: 01 October 2019
... and places the articles in context. Findings Brands are playing an increasingly influential role in business-to-business markets. Suppliers can become better positioned to exploit the opportunities offered by devising and implementing branding strategies appropriate to the nature of the relationship...
Journal Articles
Duels, duets and the dynamics of interaction: Challenges abound when businesses join forces
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (7): 23–25.
Published: 11 July 2016
...-to-digest format. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Cooperation Interaction Business-to-business Bosses of successful business will often acknowledge that they have been helped by external and internal forces...
Journal Articles
Social media and the search for new talent: How organizations can and should – engage with platforms to recruit supply chain managers
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (3): 18–20.
Published: 09 February 2015
... for organizations. The question, then, is to what degree social media is being used for recruitment of global supply managers now and what can be done to improve the situation. Business-to-business Recruitment Social media Global supply chain managers Business-to-consumer For global organizations...
Journal Articles
Getz and Intel go on‐line : Firms, big and small, take the e‐commerce plunge
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2004) 20 (1): 13–15.
Published: 01 January 2004
..., as was the picking and packing of the goods and delivery to the shipper. © Emerald Group Publishing Limited 2004 Internet Electronic commerce Business‐to‐business Small firms Trading partners When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet...
