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Keywords: Business-to-business
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Journal Articles
Strategic Direction (2023) 39 (7): 15–18.
Published: 03 July 2023
... led to the suggestion of four themes. The influence of social media on many supply chain aspects is becoming increasingly evident. It therefore seems logical to use data garnered from this source. Business-to-business Supply chain management Research themes Social media platforms...
Journal Articles
Strategic Direction (2021) 37 (11): 16–18.
Published: 13 October 2021
..., this need has arguably accrued even greater importance. Business-to-business Sales performance Supervisory leadership External environment Internal environment Widespread consensus prevails about the importance of identifying key sales performance drivers. Various observers purport...
Journal Articles
Strategic Direction (2020) 36 (10): 15–16.
Published: 09 September 2020
... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Business-to-business Brand value Relationship management Corporate...
Journal Articles
Journal Articles
Strategic Direction (2019) 35 (11): 21–23.
Published: 01 October 2019
... and places the articles in context. Findings Brands are playing an increasingly influential role in business-to-business markets. Suppliers can become better positioned to exploit the opportunities offered by devising and implementing branding strategies appropriate to the nature of the relationship...
Journal Articles
Strategic Direction (2016) 32 (7): 23–25.
Published: 11 July 2016
...-to-digest format. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Cooperation Interaction Business-to-business Bosses of successful business will often acknowledge that they have been helped by external and internal forces...
Journal Articles
Journal Articles
Strategic Direction (2004) 20 (1): 13–15.
Published: 01 January 2004
..., as was the picking and packing of the goods and delivery to the shipper. © Emerald Group Publishing Limited 2004 Internet Electronic commerce Business‐to‐business Small firms Trading partners When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet...

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