... relationships with network contacts. Business development Small enterprises Business‐to‐business marketing Customization Service industries So how does an organization develop new, personalized services with its business customers? How does interaction, leading to mutually beneficial...

...C. Hosford © Emerald Group Publishing Limited 2006 --> Brand image Business-to-business marketing Marketing strategy A transformative experience (Starwood Hotels) Hosford C. SMM – Sales & Marketing Management June 2006, Vol. 158 No. 5, Start page: 32...

... on eBay. © Emerald Group Publishing Limited 2005 Internet Organizational performance Marketing Small enterprises Business‐to‐business marketing It made a name for itself by specialising in auctioning collectables, but times have moved on apace– and will continue to do so. While...

... as a result of the company’s continuous adaptation to customers and other members of its business network. Comment © MCB UP Limited 2002 Business‐to‐business marketing Customer loyalty Customer satisfaction Adaptation is a useful strategy Customer retention, we are told, leads...