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Keywords: Buyer‐seller relationships
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (10): 6–8.
Published: 14 September 2012
... engagement Buyer‐seller relationships Social media Marketing strategy “My name is Ozymandias, king of kings:Look on my works, ye Mighty, and despair!”Nothing beside remains (“Ozymandias”, Percy Bysshe Shelley). There is a crisis in marketing circles, and while it has little to do...
