...P. Wheale © Emerald Group Publishing Limited 2007 --> Buying behaviour Consumer behaviour Ethics Green marketing Retailing Ethical consumers in search of markets Wheale P. , Hinton D.  Business Strategy and the Environment, May 2007, Vol. 16 No. 4 Start...

...P. Wheale © Emerald Group Publishing Limited 2007 --> Buying behaviour Consumer behaviour Ethics Green marketing Retailing Ethical consumers in search of markets Wheale P. , Hinton D.  Business Strategy and the Environment, May 2007, Vol. 16 No. 4, Start...

... behaviour Electronic commerce It is 10.30 a.m. and an online auction is about to begin at the head office of a well‐known retailer. Just going through the process of getting eight competing suppliers to complete the tenders has already generated significant savings and there is a £200,000 difference...