Keywords: Case studies
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Journal Articles
Journal Articles
Strategic Direction (2013) 29 (6): 28–31.
Published: 17 May 2013
... Purpose The purpose of this paper to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own...
Journal Articles
Journal Articles
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
... elements that have the greatest impact on their competitiveness, and therefore should be prioritized.Article type: Research paperISSN: 0305-0483Reference: 41AH545 © Emerald Group Publishing Limited 2012 --> Case studies Decision making Management Multicriteria decision making...
Journal Articles
Strategic Direction (2012) 28 (4): 19–21.
Published: 16 March 2012
... Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial...
Journal Articles
Strategic Direction (2012) 28 (3)
Published: 10 February 2012
...A. Jain Presents a case study, based on soft drinks manufacturer PepsiCo, that was caught unawares by a 25 percent increase in the drinks category in India, leading to loss of market share and some searching questions about why the surge happened, how long it would last, what was driving...
Journal Articles
Strategic Direction (2011) 27 (10)
Published: 20 September 2011
...M. Carter Carter M. The Marketer, June 2011, Start page: 20, No of pages: 3 Afghanistan Presents a structured case study (brief, strategy, execution, outcome, analysis) based on the efforts of Wensleydale Dairy Products, a small, specialist UK producer of dairy...
Journal Articles
Journal Articles
Strategic Direction (2011) 27 (2): 16–17.
Published: 18 January 2011
... Purpose Reviews an article on celebrity endorsement and brand alliance Design/methodology/approach Reviews a case study of Jamie Oliver's endorsement of Sainsbury's Findings Jamie Oliver launched his career as a TV chef in the late 1990s with The Naked Chef...
Journal Articles
Strategic Direction (2011) 27 (1)
Published: 04 January 2011
...J. Cable © Emerald Group Publishing Limited 2011 --> Case studies Economic depression Managerial strategy Organizations Recession United States of America Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 1 Cable J. Industry Week...
Journal Articles
Strategic Direction (2010) 26 (8)
Published: 22 June 2010
...G. Ellis © Emerald Group Publishing Limited 2010 --> Advertising Brand management Case studies Marketing strategy Telephone services Organizations Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 8 Ellis G. Admap (UK), February 2010...
Journal Articles
Strategic Direction (2010) 26 (8)
Published: 22 June 2010
...L. Kelly © Emerald Group Publishing Limited 2010 --> Banking Case studies Financial management Internet Knowledge management Organizations Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 8 Kelly L. Computing (UK), 21 January 2010...
Journal Articles
Strategic Direction (2010) 26 (8)
Published: 22 June 2010
...C. Bull © Emerald Group Publishing Limited 2010 --> Customer relations Case studies Intermediaries Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 8 Bull C. International Journal of Information Management (UK), February 2010, Vol. 30...
Journal Articles
Strategic Direction (2010) 26 (8)
Published: 22 June 2010
...P. Stafford © Emerald Group Publishing Limited 2010 --> Brand management Case studies Dubai Indonesia Marketing strategy United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 8 Stafford P. Design Management Review (USA...
Journal Articles
Strategic Direction (2010) 26 (1)
Published: 05 January 2010
...D. Kelley © Emerald Group Publishing Limited 2010 --> Case studies Innovation Managerial strategy Product innovation Technology-led strategy United States of America Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 1 Kelley D...
Journal Articles
Strategic Direction (2009) 25 (7)
Published: 22 May 2009
... new breakthrough product innovations spanning ten years, including such products as Engage, Polyolefin Elastomers, Dow XLA Elastic Fibers, Affinity Adhesives, Thermoplastic TPOs, and Polyolefin Dispersions. Originality/value – provides very comprehensive,case study based evidence of the development...
Journal Articles
Strategic Direction (2009) 25 (6)
Published: 17 April 2009
...G. Szulanski Keywords: Case studies, Franchising, Organizations, Research and development, Retailing, United States of America Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 6 Szulanski G. , Jensen R.J. Research Policy, December 2008, Vol. 37...
Journal Articles
Strategic Direction (2009) 25 (6)
Published: 17 April 2009
...L. Dahlander © Emerald Group Publishing Limited 2009 --> Case studies Communities of practice Organizations Research and development Scandinavia Technology-led strategy Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 6 Dahlander L...
Journal Articles
Strategic Direction (2009) 25 (6): 6–9.
Published: 17 April 2009
... Purpose The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own...
Journal Articles
Strategic Direction (2009) 25 (3): 23–25.
Published: 13 February 2009
... Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer, who adds their own, impartial...

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