Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Channel integration
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Combining our efforts: How digitalization and channel integration can benefit SMEs
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (3): 31–32.
Published: 01 March 2023
... and places the articles in context. Findings This paper found that digitalization is useful for SMEs in terms of channel integration and that as a result that integration can help with their performance within international markets. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic market planning: How marketing channel strategies can be used to understand and boost intangible firm values
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (7): 9–11.
Published: 10 July 2018
... pertinent information and presenting it in a condensed and easy-to-digest format. H4. Channel integration has stronger influence on intangible firm value in the firms with lower channel reputation (supported); H5. Channel integration has stronger influence on intangible firm...
