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Keywords: Chinese market
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Journal Articles
Speaking the language of business: Understanding the role of Guanxi in Western organizations’ business deals in China
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (7): 6–8.
Published: 26 July 2021
... relating to network environments which can be seen to be contributing factors in the failure of Western organizations in the Chinese market: political/administrative; socio-cultural; economic/financial; marketing efforts; product/services quality; competitors and competition...
