Keywords: Choice
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Journal Articles
Strategic Direction (2014) 30 (4): 31–32.
Published: 04 March 2014
... of noes” is integral to a successful strategy, in reducing a customers choices in order to avoid decision paralysis. Originality/value – Utilizes the example of Sheena Iyengar and Mark Lepper's jame experiment, which found that the fewer choices a customer is presented with, the more likely...
Journal Articles
Strategic Direction (2011) 27 (6)
Published: 24 May 2011
...P. van der Zwan © Emerald Group Publishing Limited 2011 --> Choice Entrepreneurs European Union Motivation Occupation United States of America Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 6 van der Zwan P., Thurik R. and Grilo I...

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