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Keywords: Chrysler
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (1): 27–29.
Published: 12 January 2015
...-to-digest format. The beginning of the negotiation process is traced on the January 20, 2009, when Fiat and Chrysler jointly signed a non-binding letter of intent for the creation of a “global strategic alliance”. In fact, on January 20, 2009, Fiat and Chrysler jointly released an announcement...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (11): 10–13.
Published: 01 December 2003
... There comes a point at which, for any business organization, confidence and ambition give way to hubris. Astute observers might note this defining moment, although more often it becomes apparent only later. © MCB UP Limited 2003 Ford Motor Company General Motors Chrysler Motor...
