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Keywords: Commercialization strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (1): 39–40.
Published: 03 December 2020
... three propositions that are crucial for the development and improvement of the incubator programs in Indonesia: incubators’ capability to formulate commercialization strategies is important to evaluate their effectiveness by constantly analyzing related concepts such as market demand, strategies...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (3): 27–29.
Published: 10 February 2012
... that incorporate advanced technology. Schanz et al. (2011) have labeled such products “low cost‐ high tech”. Emerging economies Commercialization strategy Business culture Cultural clashes Ethics “Low cost‐high tech” Market orientation Once upon a time doing business in emerging...
