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Keywords: Communication management
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Journal Articles
How firms can enhance communication management: A business model approach can help
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (3): 1–4.
Published: 06 March 2024
... value and enhance the efficiency of communications management. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. A holistic...
Journal Articles
Spanning the divide: how bridging strategy can improve communication management
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (11): 16–18.
Published: 08 November 2016
... that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Communication management...
Journal Articles
Communication competence improves organizational effectiveness: How communicative leaders influence employee attitudes, well-being and performance
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (8): 28–31.
Published: 08 July 2014
... research on leaders’ communication behaviour to create an integrated theoretical framework. © Emerald Group Publishing Limited 2014 Leadership Decision-making Employee attitudes Communication management Problem-solving Management attitudes Communication is such a basic skill...
Journal Articles
A pharmaceutical firm links internal communication to innovative developments: A new methodology describes the interface between communication methods and staff involvement in innovation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (4): 9–11.
Published: 16 March 2012
... communication Communication management Productivity Competitive advantage means exploiting the genius of the workforce. Managers in some firms do listen to their staff and follow up their ideas, and this may be encouraged by a common culture and by some communication methods. Theoretical research...
Journal Articles
Does my brand look big in this?: Dove challenges prevailing concepts of beauty
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2010) 26 (3): 23–25.
Published: 16 February 2010
... and – surprise surprise – some women even have large bottoms. Dove's product range has expanded, sales and market shares are up, and the number of market areas has increased. © Emerald Group Publishing Limited 2010 Brand management Communication management Corporate communications Sales...
