... service Subscription strategy Communication strategy Customer value model Online shopping As the biggest long-standing retailer in the US and worldwide, Walmart knows a thing or two about keeping customers happy. Yet even Walmart can make strategic improvements as it ventures deeper...

... communications Communication strategy As 2020 approaches, it is difficult to imagine that when people tried to image 20 or 30 years ago what life would be like in that year, they could have predicted an era of fake news and post-truth in media communications. Or could they? After all, George Orwell...

... be lost in the convergence gap between their understanding of their brand message and the perception of this by bloggers; therefore efforts to improve their communication strategy are advisable, to strengthen both the brand's unique characteristics and the brand loyalty of customers. Originality/value...

... in their business field. Align and contribute: In arriving at a communication strategy, communications departments should add an aligned arm to the overall business strategy. However this was a clear sticking point among respondents, many of whom admitted finding it difficult to tie...

... Communication strategy Audience engagement Product reviews Web strategy It is obvious that the ubiquity of social media and other digital forms of communication are now integral to the success of any organization. For arts organizations, and specifically theatres, the ability to hold onto traditional...

... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2016 Social media Communication strategy Content marketing There are two primary motives for social media users...

.... Complexity Corporate social responsibility Transparency Dialogue Communication strategy Many people know very little about corporate social responsibility (CSR) – and don’t care much about it anyway. But those that do – and that can include some very different special interest groups – not only...