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Keywords: Communication tactics
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Journal Articles
Influencing strategy lessons from the world of social marketing: Negotiating the intersection of industry and public wellbeing
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (1): 8–9.
Published: 08 January 2018
... Publishing Limited Licensed re-use rights only Social marketing Strategy Regulatory change Social marketing theory Communication tactics Social marketing strategies, normally used to campaign for positive changes in the public health arena, provide insightful examples of how to pick our...
