... before and after a PR campaign. Asking people if they are aware of your brand and whether they like it can give you a good idea of how your PR is working. © Emerald Group Publishing Limited 2014 Marketing Brand management Public relations Communications Crisis communications...

... The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and communications. Findings Social networking sites such as face book has become an essential modern media channel to position firms and its brands in the market and facilitate...

... innovative ideas. In the short‐term, struggling firms might have to concern themselves with any number of immediate issues, from lay‐offs and cost reduction to greater operational efficiency. But in the long run, the case for innovation becomes well nigh indisputable. Communications Consumer...

... marketing Communications In January 2009, ADACH (The Abu Dhabi Authority for Culture and Heritage) and WOMAD (World of Music, Arts and Dance) agreed to stage the first ever WOMAD event in the Middle East in April 2009 (WOMAD Abu Dhabi) and the contract for launching the festival was awarded to TMH...

... Purpose Considers factors effecting environmental change in America, focusing on communication and wind power. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments. Findings Surveys show that the average...

...S. Lehmuskallio © Emerald Group Publishing Limited 2008 --> Communications Corporate communications Intranets Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 7. Lehmuskallio S.  Corporate Communications: An International Journal, 2008, Vol...

... Purpose Presents an overview of how traditional marketing communications have changed, and discusses the importance of Integrated Marketing Communications (IMC). Design/methodology/approach The author discusses how changing market environments and the emergence of new IT have led...

...H. Boter Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard Intangible assets Intellectual capital Performance...

... SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard Intangible assets Intellectual capital Performance measurement (quality) The future scorecard: combining external and internal scenarios to create strategic foresight Fink A. , Marr B...

...C. Scholey Purpose – To demonstrate a step-by-step model of strategy mapping for improving strategy communication in today’s organization based on experience gained while consulting in a myriad of organizations adopting strategy mapping as a strategic initiative. Design/methodology/approach...

...A.C. Inkpen © Emerald Group Publishing Limited 2006 --> Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced...

... growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard Intangible assets Intellectual capital Performance measurement (quality...

...D. Fisher © Emerald Group Publishing Limited 2006 --> Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced...

...C. Anderson © Emerald Group Publishing Limited 2006 --> Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced...

...A. Saunders Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard Intangible assets Intellectual capital...

... analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard Intangible assets Intellectual capital Performance measurement (quality) Change management Entrepreneurs Experience Middle managers Social interaction...

... the odds of success: simple and effective communication in all directions. © Emerald Group Publishing Limited 2004 Communications Mergers and acquisitions Business development References Shelton , M.J. (2003), “ Managing your integration manager ”, The McKinsey Quarterly...

... half that value confined to only five sectors: banking, healthcare, Internet, semi‐conductors and telecommunications. © Emerald Group Publishing Limited 2004 Mergers and acquisitions Communications Leadership Mergers and acquisitions are an established feature of business life...

.... McGregor discusses the need for leaders to practice transparent communication, develop their flexibility and take an informed approach to outsourcing. © Emerald Group Publishing Limited 2004 How did you manage the morale of employees during these times of instability? Outsourcing...

... with a consequent explosion of possibilities. However, while this technological development is now delivering ground‐breaking gadgets for travel, entertainment and retailing, there is a danger that this could get out of hand. © MCB UP Limited 2003 Technological innovation Computing Communications...