... before and after a PR campaign. Asking people if they are aware of your brand and whether they like it can give you a good idea of how your PR is working. © Emerald Group Publishing Limited 2014 Marketing Brand management Public relations Communications Crisis communications...

... The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and communications. Findings Social networking sites such as face book has become an essential modern media channel to position firms and its brands in the market and facilitate...

... innovative ideas. In the short‐term, struggling firms might have to concern themselves with any number of immediate issues, from lay‐offs and cost reduction to greater operational efficiency. But in the long run, the case for innovation becomes well nigh indisputable. Communications Consumer...

... marketing Communications In January 2009, ADACH (The Abu Dhabi Authority for Culture and Heritage) and WOMAD (World of Music, Arts and Dance) agreed to stage the first ever WOMAD event in the Middle East in April 2009 (WOMAD Abu Dhabi) and the contract for launching the festival was awarded to TMH...

... Purpose Considers factors effecting environmental change in America, focusing on communication and wind power. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments. Findings Surveys show that the average...

...S. Lehmuskallio © Emerald Group Publishing Limited 2008 --> Communications Corporate communications Intranets Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 7. Lehmuskallio S.  Corporate Communications: An International Journal, 2008, Vol...

... Purpose Presents an overview of how traditional marketing communications have changed, and discusses the importance of Integrated Marketing Communications (IMC). Design/methodology/approach The author discusses how changing market environments and the emergence of new IT have led...

..., Organizational effectiveness,Strategic alliances © Emerald Group Publishing Limited 2006 --> Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic...

...D. Dickson © Emerald Group Publishing Limited 2006 --> Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced...

...D. Fisher © Emerald Group Publishing Limited 2006 --> Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced...

... Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard Intangible assets Intellectual capital Performance measurement (quality) The future scorecard: combining external and internal scenarios...

...O. Jones © Emerald Group Publishing Limited 2006 --> Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard...

...-sized enterprises Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard Intangible assets Intellectual capital...

...C. Scholey Purpose – To demonstrate a step-by-step model of strategy mapping for improving strategy communication in today’s organization based on experience gained while consulting in a myriad of organizations adopting strategy mapping as a strategic initiative. Design/methodology/approach...

... Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced scorecard Intangible assets Intellectual capital Performance measurement (quality) Change management Entrepreneurs Experience Middle managers Social interaction Strategic...

...C. Anderson © Emerald Group Publishing Limited 2006 --> Economic growth Investors Organizational performance Performance management Business analysis Corporate strategy Strategic management SWOT Analysis Balanced scorecard Communications Strategic management Balanced...

... the odds of success: simple and effective communication in all directions. © Emerald Group Publishing Limited 2004 Communications Mergers and acquisitions Business development References Shelton , M.J. (2003), “ Managing your integration manager ”, The McKinsey Quarterly...

... experience not only demonstrates the validity of the KPMG survey’s best practice benchmarks but also reveals a common thread running through them all: communication. To return to Cisco’s communication philosophy, the early, frequent and honest dissemination of essential information will give employees...

.... McGregor discusses the need for leaders to practice transparent communication, develop their flexibility and take an informed approach to outsourcing. What were the key challenges you faced when you came into Philips Semiconductors? Shortly after I was appointed CEO, the semiconductor...

... with a consequent explosion of possibilities. However, while this technological development is now delivering ground‐breaking gadgets for travel, entertainment and retailing, there is a danger that this could get out of hand. © MCB UP Limited 2003 Technological innovation Computing Communications...