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Keywords: Competitive advantage
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Journal Articles
Strategic Direction (2025) 41 (10): 15–17.
Published: 03 November 2025
... and places the articles in context. Findings The study demonstrates that entrepreneurial leadership enhances the performance of hospitality firms through employee creativity and the generation of a competitive advantage. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic Direction (2025) 41 (9): 8–9.
Published: 20 October 2025
... and places the articles in context. Findings AI can lead to significant competitive advantages over rivals, but it does not come without some issues and risks. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best...
Journal Articles
Journal Articles
Strategic Direction (2025) 41 (3): 13–14.
Published: 12 March 2025
... information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Diversification Resources Competitive advantage This is not just the case for human resources; other forms of capital are also...
Journal Articles
Strategic Direction (2025) 41 (2): 28–31.
Published: 21 February 2025
...-to-digest format. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Resilience Absorptive capacity Organizational creativity Competitive advantage Organizational agility Companies need to secure a competitive edge in order to maintain strong...
Journal Articles
Strategic Direction (2025) 41 (2): 11–13.
Published: 06 February 2025
... dynamism, environmental competitiveness and enterprise life cycle - technologically similar or compatible partnerships offer a pathway to further and more developed innovation and competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading...
Journal Articles
Strategic Direction (2025) 41 (2): 14–16.
Published: 05 February 2025
... and places the articles in context. Findings Elbanna and Elsharnouby assert that hotels, by including strategic orientation and strategic learning into their innovative practices and processes, can foster competitive advantage and a significant increase in performance outcomes. An increasing number...
Journal Articles
Strategic Direction (2024) 40 (9): 1–3.
Published: 28 October 2024
... external change but find success. Firms can improve performance, ensure quality of goods and services, and improve competitive advantage. The research put forward in the article offers several practical implications: Managers should create plans of action to utilize their IT capabilities...
Journal Articles
Strategic Direction (2024) 40 (1): 18–20.
Published: 02 January 2024
... these expectations and tailor their offerings to match. The one size fits all approach is unlikely to lead to a long-term competitive advantage. As the success of the businesses is dependent on several factors, organizations need to be proactive in seeking solutions and areas where they can exercise a competitive...
Journal Articles
Journal Articles
Strategic Direction (2023) 39 (9): 30–32.
Published: 08 September 2023
... and places the articles in context. Findings The study finds that a brand strategy has a stronger impact on competitive advantage compared to market orientation. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best...
Journal Articles
Strategic Direction (2023) 39 (9): 3–4.
Published: 30 August 2023
... and places the articles in context. Findings This paper identified that intellectual capital can help organizations achieve a competitive advantage in terms of environmental sustainability. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Strategic Direction (2023) 39 (8): 28–29.
Published: 28 July 2023
... and places the articles in context. Findings Value innovation directly correlates to the creation of new market spaces, and prioritizing customer value and adaptability will generate a competitive advantage to create a unique, valuable and cost-effective firm. Originality/value The briefing saves...
Journal Articles
Strategic Direction (2023) 39 (5): 7–8.
Published: 10 April 2023
... and places the articles in context. Findings This paper identified the different elements behind a shared value creation system that can lead to a competitive advantage for a firm. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting...
Journal Articles
Strategic Direction (2023) 39 (4): 1–3.
Published: 06 April 2023
... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Competitive advantage Access to capital Resource-allocation Winner-picking strategy Many factors have considerable scope to significantly impact on firm performance (FP) and future growth potential...
Journal Articles
Strategic Direction (2023) 39 (1): 17–18.
Published: 06 December 2022
... and places the articles in context. Findings This paper established the relationship between open innovation, risk management, competitive advantage and organizational strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2022) 38 (12): 31–32.
Published: 08 November 2022
... and places the articles in context. Findings This paper identified and conceptualized various talent management strategies that can help firms gain a competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2022) 38 (10): 18–19.
Published: 21 September 2022
... and places the articles in context. Findings This paper identified the different dimensions and ways that manufacturing strategy can be integrated into the business strategy to produce a competitive advantage for the organization. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic Direction (2022) 38 (9): 30–31.
Published: 01 September 2022
... and places the articles in context. Findings This paper investigates how knowledge management processes can be used to impact a firm's innovative capability and therefore lead to achieving a competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours...
Journal Articles
Strategic Direction (2022) 38 (9): 25–27.
Published: 30 August 2022
..., and encourage innovation to create continuous business success. The review is based on “Can intellectual capital promote the competitive advantage? Service innovation and big data analytics capabilities in a moderated mediation model” by Alkhatib, A.W., and Valeri, M., published in the European...

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