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1-3 of 3
Keywords: Competitive analysis
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (7): 34–37.
Published: 03 June 2014
...Tajinder Toor Purpose – This paper aims to present a broader industry-level competitive analysis of a contact lens market. Design/methodology/approach – Porter’s Five Forces model can be used for a broader and rigorous competitive analysis of a contact lens market to determine...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (11)
Published: 16 October 2009
... –Reveals the burgeoning of interest and research into strategic management in general and competitive advantage in particular in recent years. Article type:Literature review ISSN: 0266-3821 Reference: 38AP161 Keywords: Competitive advantage, Competitive analysis,Knowledge management, Modelling...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (11): 3–5.
Published: 17 October 2008
...James M. Bloodgood Purpose The purpose of this paper is to demonstrate the usefulness of applying competitive analysis tools to an industry's competitive history. Future strategic planning can benefit from analyzing the competitive past. Design/methodology/approach Case summary...
