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Keywords: Competitive analysis
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (7): 34–37.
Published: 03 June 2014
...Tajinder Toor Purpose – This paper aims to present a broader industry-level competitive analysis of a contact lens market. Design/methodology/approach – Porter’s Five Forces model can be used for a broader and rigorous competitive analysis of a contact lens market to determine...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (11)
Published: 16 October 2009
...M. Yolles © Emerald Group Publishing Limited 2009 --> Competitive advantage Competitive analysis Knowledge management Modelling Strategic management Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 11 Yolles M. Business Information Review...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (11): 3–5.
Published: 17 October 2008
...James M. Bloodgood Purpose The purpose of this paper is to demonstrate the usefulness of applying competitive analysis tools to an industry's competitive history. Future strategic planning can benefit from analyzing the competitive past. Design/methodology/approach Case summary...
