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Keywords: Competitive intelligence
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Journal Articles
How uncertainty shapes hotel strategies: Why competitive intelligence matters
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2026) 42 (2): 21–24.
Published: 09 March 2026
... and places the articles in context. Findings Companies operating within highly uncertain environments should seek to build and strengthen competitive intelligence systems. Such developments can subsequently help identify appropriate competitive strategies for respective heterogeneous and hostile market...
Journal Articles
Maximizing the potential impact of competitive intelligence: Big data strategy lessons from Brazil’s private sector
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (9): 5–7.
Published: 27 July 2020
... and places the articles in context. Findings This research paper concentrates on the role of competitive intelligence (CI) in strategy formulation, and aims to understand how to make CI practices the most effective. The results revealed that the studied companies were using CI on an operational level...
Journal Articles
Wella, Unilever and “PharmaCorp” have mixed experiences with KM: But is knowledge management really worth it?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2003) 19 (2): 6–9.
Published: 01 March 2003
... to the “knowledge pool”. © MCB UP Limited 2003 Knowledge management Competitive intelligence Wella AG We’ve all heard the story of how one manager tapped into a knowledge source within his organization, followed it up and saved the business $20,000 based on this knowledge solution. But what...
